Your Mortgage Tagline…is It Workin For Ya Or Agin Ya

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The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. Treat your mortgage tagline as a critical part of your marketing campaign and choose your words very carefully.

In case you don’t know what a tagline is…it’s a short (usually one line) advertising blurb that aids in establishing credibility for you. Your mortgage tagline helps customers and prospects to feel that calling you and working with you is a “safe” choice. Your tagline can help drive business for you.

The really nice thing about taglines other than they work, is…they’re absolutely free! Once developed, they sort of tag-a-long and enhance all of your mortgage marketing material and summarize your advertising message in one short sentence.

How much more effective could your advertising be if you treated your tagline as a sales opportunity? With just a few additions and small adjustments, you could significantly improve the power of the tagline in your ads, and improve your return on your advertising investment.

Here are a few examples of some highly profitable taglines: Coke – “The Real Thing”, Pepsi – “The Choice of a New Generation,” Maxwell House Coffee – “Good to The Last Drop,” Budweiser – “The King of Beers,” All of these companies know that their tagline is a sales opportunity, and they use every word carefully to take full advantage of that opportunity.

One thing to keep in mind is that the key to creating your very own “mortgage brand” or “mortgage tagline” begins with creativity. You want people to think of you when they think of mortgages. Make sure your brand has an emotional ring to it. The right choice makes people want to do business with you and actually creates customer loyalty. The right brand tugs at their heart strings and says “buy me.”

If your business card says “Vice President” that’s great…except it really doesn’t describe exactly what you do, does it? Instead let’s use the title “Home Loan Consultant” or “Investment Specialist” instead.

Now, not only do you have a great title, but the title describes to folks exactly what you do and what you’ll be talking to them about. There’s no mistake here…you don’t work for an Automobile Dealership, or a Dry Cleaner, or whatever. You are involved in loans and mortgages.

If you’re having a problem getting started, just Google your competition and the consumer goods industry, then convert their marketing campaign and sales message into your very own mortgage business strategy. Work your chosen tagline into every single facet of your business plan and marketing program.

By simply improving the power of your tagline, you can improve the response to your marketing material, improve the return on your advertising investment, and improve your mortgage business. Go for it!

Know What Happens Is Your Do Not Pay Your Mortgage

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The different choices available to Canadians struggling to fulfill their financial mortgage obligations is determined mostly by what type of lending procedures are practiced in their province. Properties in Ontario, Newfoundland, New Brunswick or Prince Edward Island have mortgage agreements that initiate the primary recoupment process using the power of sale. In the provinces of Manitoba, Quebec, Alberts, Saskatchewan and British Columbia, the courts supervise a Judicial sale to recover the money owed. Although it is referred to as a Mortgage Foreclosure in Nova Scotia, the method is essentially the same as a Judicial sale. In Ontario, both options are available to financial institutions who are facing delinquent payments.

The power of sale provision in the mortgage contract gives all those who sign the contract a personal liability on the loan and can be done without a court’s involvement. Fifteen days following the borrower’s notification of the mortgagee’s intention to enforce the power of sale, communications are sent to anyone with an interest in the home, such as statutory lien holders, advisors or claimants of any subsequent encumbrance. Timing is dependent on whether the power of sale agreement is contractual, giving the borrower 35 days to remit the full amount — or a statutory power of sale which allows the borrower 45 days to sell the property and pay the balance.

Lenders are not able to proceed with their collection until this redemption stage is completed. This gives the borrower a opportunity to sell the property on the open market and clear the mortgage in full from the proceeds. This allows the borrower a chance to liquidate the property on the open market and with the proceeds repay the lender in full. The conditions of power of sale demand that both parties attempt to get the largest possible selling price with a paper trail to prove it or face legal action. If you are unable to recuperate the full amount of the equity in your house, the legal action can be taken from the lender for the balance.

As the name implies, a Judicial sale demands that the mortgage holder apply to the court to be allowed to sell the property. The judge then mediates the discussions between the mortgage holder and mortgagee, assigns a timetable for a resolution and mediates any disagreements that arise. The emission of an order absolute by the courts relieves the mortgagor of needing to be accountable to the lender’s ability to reclaim the entire amount owed from the liquidation of the house. With an order absolute, any other lenders or second mortgages have to be compensated from the sale of the property by the primary mortgage holder.

The idea of both mortgage procedures — the power of sale and Judicial sale — is to allow the mortgagee a fair chance to keep their house by settling the overdue amount. If further money cannot be secured under this timeline, payment extensions can sometimes be discussed or a longer redemption period allowed before the home is given to the lender.

Mortgage Audits- What Can They Do For Me

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When you don’t have the knowledge necessary to filter through the legalese in your mortgage (that some people tend to relate to as a foreign language) it can be next to impossible to figure out exactly what went wrong along the way or whose fault it is that you’ve defaulted. Loan audits are a simplified way of viewing all the information that is contained in a mortgage and they prove whether or not illegitimate practices took place because they detail the terms and conditions and show if they are illegal or weren’t followed legally.

Some people don’t know where to go or what they can do when they need help with home foreclosure. They blame themselves typically when in fact there are circumstances in which it was caused by something the brokerage or lender did illegally. This is where critical thinking and being open-minded are necessary because everyone needs to learn at some point about what to do if they ever happen to encounter this particular problem. Supportive services can be acquired on the internet for a loan doc audit.

Their teams and departments consist of experienced attorneys, paralegals, loan auditors, underwriters, mortgage/real estate professionals and hardship analysts that work in tangent, focusing on every aspect to get you the help you so desperately need. Once a free consultation is completed with a loan modification specialist, you will completely understand whether or not illegal terms and conditions are parts of your mortgage as well as if the lender/broker followed all of the laws that are applicable. Home buyers who are in foreclosure or who are having trouble keeping up with their payments can commit to a forensic loan audit just as these services will commit to them the very best opportunity for determining what went wrong along the way.

What is really wonderful is that these teams will meet with you for nothing in order to evaluate your mortgage and establish a plan that is constructed to suit your individual needs. After that, the loan audits will be used in a court of law in order to adjudicate justice. Usually the lending firms will try to settle out of court in order to protect their integrity as well as not have to pay fines and penalties imposed by a judge. And during litigation, the mortgage payments are suspended, which means you get a nice break while your mortgage payment amount and lawful rules are being reestablished.

Mortgage audits play such an important role in liberating people from the improper notion that if they can’t pay their mortgage and they are having issues due to the way their mortgage was set up that there is nothing they can do about it. Take the time to really investigate what can be done instead.

Hiring Continues In The Middle East Wealth Management Bonanza

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Despite chilly global credit markets, the Middle Eastern wealth management arena is a recruitment hotspot. Firms are busily hiring senior executives to spearhead new wealth management teams. For example, Merrill Lynch recently appointed Mazin Al-Shakarchi as a financial advisor covering Qatar from the Bahrain office. HSBC Bank Middle East has appointed Walid Boustany to the role of executive director, strategic investments, Middle East & North Africa. He will be responsible for HSBC’s strategic planning across the region. Goldman Sachs, the US investment bank, has appointed Fadi Abuali as co-head of its Middle East private wealth management business, alongside current head Farid Pasha.

And there is more: the Central Bank of Bahrain has approved Douglas Hansen-Luke as Robeco’s new chief executive for the Middle East. Mr Hansen-Luke formerly worked in senior positions for ABN Amro Asset Management in Asia, Europe and Saudi Arabia. Bahrain-based Ithmaar Bank has appointed Shaikh Salman bin Ahmad Al Khalifa as managing director, group business development.

The rash of appointments seen in recent years will continue, barring an unlikely collapse in demand for wealth management, Professor Amin Rajan, chief executive of Create-Research, a UK consultancy on the investment management industry, told WealthBriefing.

Wealth managers are going into the Middle East in a big way, said Professor Rajan. This is a high-margin business to be in as banks get fees right along the value chain, he said. But although the region is lucrative, making money is not easy. Local investors typically punish poor investment performance quickly – often far faster than is the case with European or US clients, said Professor Rajan.

The real issue is to understand the client mindset. Client money [in the Middle East] isn’t sticky at all. When performance is bad they ask for a rebate, which is how it should be. If [wealth managers] can survive in the Middle East, they can survive anywhere, he added.

Barclays Wealth, for example, has every intention of doing more than just survive in the region. As an illustration of its ambitions, Barclays is moving into a new 14,000 square feet office in the Dubai International Financial Centre, which will be a hub for the firm’s operations in the region. Operating currently in Dubai and Abu Dhabi, Barclays Wealth is also planning to make its Doha Qatar office operational this year.

Barclays Wealth leadership believes that the Middle East is a core area of growth. A substantial investment in human resources and capabilities and a rigorous expansion plan will lead to a substantial increase in the scope of operations, Soha Nashaat, managing director, head of Middle East, North Africa & Turkey for Barclays Wealth, told WealthBriefing.
Like Professor Rajan, Ms Nashaat says wealth management firms entering the Middle East from outside the region must understand the local culture if they are to make a success of their business. For example, more than 70 per cent of businesses are family-owned, which requires managers to forge long-term connections.

Wealth managers must understand and cater to the regional trends such as the dominance of family offices, Ms Nashaat said. Investors tend to be intolerant of risk and hold a high proportion of assets in cash and in offshore locations, she added.

Middle Eastern clients put great stress on strong relationships with investment advisors and dislike high turnover in staff, a factor that wealth managers must consider in their staff recruitment and retention plans, Stuart Crocker, chief executive, Emirates Platform and Southern Gulf States, HSBC Private Bank told WealthBriefing.

People don’t like seeing relationship managers moving on every two or three years to other banks, he said. His own bank, part of the HSBC banking group, serves clients both from local Middle Eastern locations as well as from its teams of specialists in Geneva.

The general background for wealth managers is certainly favourable. The investable assets of HNW individuals will rise by 50 per cent between 2006 and 2010, according to Barclays Wealth data.

The number of HNW individuals rose by 11.9 per cent in 2006 from a year before, according to the latest Merrill Lynch/Capgemini World Wealth Report issued last June. Wealth management intermediaries have only started to manage a significant share of assets in the region. Research from Zurich International Life, for example, reveals that expats living in the Middle East prefer to rely on their own judgment or friends and family when purchasing financial products. The survey showed that fewer than one in ten expats would enlist a financial advisor, either in their country of domicile or residence, to help them make the financial decisions. Financial advisors have a vast untapped market to go for.

While researchers like PricewaterhouseCoopers have warned that wealth management firms face a skills bottleneck, hiring staff for Middle Eastern slots is being helped by a benign tax regime and attractive pay packages.

Private bankers in tax-free Dubai earn 25 per cent more than their peers in Geneva and almost 40 per cent more than colleagues in London, according to a recent survey by Dubai-based headhunter Dunn Consultancy FZ-LLC.

Excluding bonuses, private bankers in Dubai with at least 10 years experience receive an average salary of $276,500 with allowances, compared with pre-tax earnings of $221,900 in Geneva and $199,100 in London, it found.

The economics of wealth management in the Middle East certainly look compelling. For the time being at least, the toughest challenge for players in the region is keeping up with the pace.

World Wide Recession Caused By The Mortgage Melt-down.

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Real Estate & Mortgage 6 – Foreclosure Meltdown Fraud and Scams Dec08 – Recession & Inflation

Part 6 (Excerpt)

World wide recession caused by the mortgage melt-down. Is inflation far behind?

What their ratings were based on was simply that nobody thought real estate would go down again. They were just going to keep going up forever, doesn’t really matter if you call it AAA or BBB. Isn’t going to matter if the note never get’s called.

We certainly saw that for years in the mortgage industry. We would refinances somebody and a couple of years later they would call us up again and say hey my house went up $100,000 in value and I bought a car and a boat and my kids need to go to school and give me another hundred grand out of my property, and it just kept going up forever and ever and ever and as long as that was happening everything was just fine. But then as we know everything just stopped.

There’s only so much leverage that could exist out there and that is why the stop started if you will. Because as that leverage continued to balloon; how much more leverage can a Wall Street firm or a bank take on to buy up more mortgage backed securities? Oh I know we’ll carve out these tranches and we’ll sell them off overseas. So that is where it ballooned, how wide reaching and impactful has it been?

Well we see it now it’s a global recession. It’s not a US recession for that reason. And that is starting to clean itself up, not only by the Fed aggressively here at home, by working with other developed nations around the world with their equivalents of the Fed in those countries they are doing the same thing. They are acting aggressively and that’s great for the short-term but that is like putting a band-aid on a carotid artery that has been severed, it doesn’t work. That is okay for today and tomorrow, long term there are bigger issues, bigger issues translate into inflation. Where I am going with this is the fact that right now with money being cheaper than it has been at any other time in the history of the United States.

That’s your motivation, if you’re looking for a loan, if you are looking to refinance a loan, if you’re looking for a loan modification, whatever your circumstances are, this is your opportunity. I am of the opinion that five years from now we’ll look back on this time period and say, my gosh look at all the mistakes the Fed made.

One of the things I want to go back to is something you said earlier about how all these mortgage derivatives were broken up and put back together. And most of them certainly many of them got bought by hedge funds. A lot of them got bought up by foreign governments and whatever around the world. One of the things about where that’s coming in is it’s causing a massive structural problem, especially in the mortgage industry when it comes to the servicing aspect and a loan modification aspect.

These hedge funds are now coming along, and they are suing the servicers because the servicers are doing what they had a right to do under the contract that they signed with the hedge fund in the first place which was to modify these loans. While the hedge funds are saying if you’re going to modify the loan we want all the money and the servicers or the bank or whatever is saying, no we’re not going to so now they are getting into a big fight and I have a feeling we’re going to see a lot of lawsuits, which is only going to hurt the American homeowner, because unfortunately it’s only going to delay a loan modification process.

But it’s also one more reason why you want to have an attorney on your side negotiating with the servicers, negotiating with the bank, maybe even negotiating with the hedge fund for all we know. But negotiating with somebody on your behalf, somebody with the legal power, negotiating for you so if they need to go after the bank for lack of standing, because maybe that’s what it takes to get their attention, go after them and prove they have a lack of standing and say, oh great now that I have your attention let’s do something to help the home owner.

Well, I want to point something out here because Brett, Dan, and I have talked about this many, many times, every single case that we have that is a loan modification case through Velocity Financial and through the debt alliance law firms that we use. Every one of these cases where the people tried to do this on their own, eventually they gave up, they were told No. One case that we were successful in a loan modification was a case where they were told No three separate times by his servicer. Three times, they told him No. I have this case documented, I know this person well. He was told No three separate times and we sicked the law firm on them and we got that loan modification that has actually relieved him of about $30,000 in interim monies…